Home Decor Express Launches HomeDecorExpress.com
Home Decor Express Launches HomeDecorExpress.com an E-commerce Pure Play Designed to Make Home Decorating Easy, Fun, and Affordable
Park Ridge, NJ (September 25, 2010) – Remember when life seemed simpler and when shopping for your home was supposed to be fun?  When there weren’ t as many confusing details and choices to waste your time stressing out about technical details in decorating your home to express your personal style?  Home Decor Express launches www.homedecorexpress.com designed to make home decorating easy and fun at affordable prices.
The brainchild of Bert Shlensky, Cindi Rosner, Charley Pellingberg, Alan Behrendt and Michael Shappell a merry band of veteran home textiles, direct and internet marketing and operations executives who are passionate about home fashion (although they differ quite a bit in their opinions in what fashion entails, that’ s where a sense of humor comes in) who banded together because they were frustrated by the lack of quality, style, fun, focus and affordable options in home dé cor.
Founded on the belief that everyone has a right to quality, stylish, home fashion without having to spend a small fortune and without having to stress out about technical details or whether they made the right choices and received value, Home Decor Express’ mission is to provide stylish, quality home furnishings and home textiles at a great value in a manner that works seamlessly with consumers’ daily lives.
A Better Way for Affordable Home Furnishings
By partnering directly with a select group of leading home furnishings suppliers worldwide who ship directly to consumers, Home Dé cor Express offers everyday savings of at least 10-20% from other home furnishings retailers for contemporary, classic, casual, or eclectic, decorating styles -
all from the privacy of one’ s home or office.
According to company CEO, Bert Shlensky, “ The Home Decor Express motto is instant, affordable style for in the Goldilocks tradition that is JUST RIGHT” .
“ We’ re a company that began with a dream, a sense of humor and a desire for instant, affordable style and quality for less.  We were frustrated by rigid business environments that were known for one area of expertise but could not effectively integrate e-commerce, home furnishings, merchandising, and design with a great customer experience. Bert, Charley, Michael, Alan and I knew there had to be a better way so we decided to launch homedecorexpress.com to make it easy for consumers to find fashionable things that make a house more into a home furniture, bedding, bath towels, rugs, curtains, slipcovers and other home accessories without them having to stress about the right blend of quality and price” , said Cindi Rosner, VP Marketing.
About The Company
Home Decor Express is a direct-to-consumer Internet based company specializing in quality, fashionable, affordable home decor that offer customers style, and value for their home furnishings and living needs. By partnering directly with a select group of leading home furnishings suppliers worldwide who ship directly, Home Decor Express offers everyday savings of at least 10-20% from other home furnishings retailers.
Home Decor Express is headquartered in Park Ridge, NJ.  We invite you to visit us at www.homedecorexpress.com.    For additional product information please call 1-888-770-4086 or email info@homedecorexpresscom.